A:  TouchPoll systems are proven to be the method of choice for the elderly and high-income

      earners.  Many within the elderly population are not computer-literate, but they will stand in line

      for the opportunity to give their opinions.  Many times, it’s the first chance they will have to

      interact with this type of technology, and they all want to offer their view.

 

      High-income earners are the toughest segment to survey, but TouchPoll is friendly to

      them, it’s quick, anonymous and most are already familiar with computers.  Touch is

      the method of choice for the more successful income group.  We once polled over 400

      Cardiologists in less than 3 days with touchscreen at a national heart show, while the

      clipboard pollsters couldn’t survey 100!

 

 

A:  Whether attended or unattended, our interactive technology automatically branches

      kids or non-desired demographics to other questions which may be used or deleted

      automatically; nonetheless, many modern-thinking clients prefer to program separate

      internal surveys for children and others, collecting data that will be invaluable at some

      other time—after all, kids will be grown-ups most of their lives!

 

 

A:  Over the years, we have carefully studied this issue, with some rather amazing results.

      Almost no one ever wants to take the poll twice.  The only respondent that would

      give it a shot would be teen boys.  If a teen boy sees someone else take a different

      survey, about 10% will attempt to “crack” the code by entering an older age answer.

      When they see that this takes them to a different poll, they walk away.  We have

      allowed for that by providing logic that does not accept these answers after a “1-1”

      (teen boy) has taken the survey. 

 

 

A:  Touchscreen is proven to be the very best method of collecting income data.  During

      a normal phone poll or clipboard survey, it is proven that high-earners lie downwards

      and low-earners lie upwards.  With touchscreen, the respondents know no one will

      match their answers with their name, so income answers are very responsible.  As a

      matter of fact, close to 100% of our respondents gladly offer “straight” answers,

      something our clients count on and greatly appreciate.

 

 

A:  Clients want to know that, if needed, true random sampling is occurring.  Our systems

      are the best known methodology for polling all types of respondents.  Literally every

      segment of the population is drawn to these systems (including the elderly and the more

      affluent) in equally proportionate percentages.  Unless a respondent is illiterate (this

      grouping is rarely required to be surveyed by our clients), he/she will take the survey.

      We are also very experienced in multi-lingual polls.

 

 

A:  In a word, no.  Although some of our clients want us to offer them when conducting

      their research (due to their past experiences with paper polls, etc.), they are virtually   

      not needed.  In fact, many larger trade shows will not allow rewards, since they clog up 

      the isles.  This gives us an edge over our traditional competitors, and our clients know it.

 

 

A:  It’s no secret that a small percentage of respondents may stop entering questions due

      to being in a big hurry, or they may be pulled away by a spouse, etc.  During clipboard

      surveys or phone polls, the respondent may choose to give misleading or false answers

      to bring the process to an end, rather than walking away or hanging up.  Our systems

      are not affected at all by this—they are programmed to collect all data entered to date,

      and automatically reset to the start screen right after a person discontinues the polling process.

 

 

A:  No problem here, too. The system automatically saves all previously collected data, then

      “re-boots” right back to the start screen if desired.